Question 1
When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the ________ step of the consumer decision-making process.
◦ evaluation of alternatives
◦ product choice
◦ problem recognition
◦ information search
◦ postpurchase evaluation
Question 2
Some stores have a clearly defined image (either good or bad). Others tend to blend into the crowd. Which of the following factors does NOT shape store image?
◦ Congeniality of the sales staff
◦ Merchandise
◦ Location
◦ Sustainability