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Author Question: Some stores have a clearly defined image (either good or bad). Others tend to blend into the crowd. ... (Read 55 times)

rmenurse

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Question 1

When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the ________ step of the consumer decision-making process.
◦ evaluation of alternatives
◦ product choice
◦ problem recognition
◦ information search
◦ postpurchase evaluation

Question 2

Some stores have a clearly defined image (either good or bad). Others tend to blend into the crowd. Which of the following factors does NOT shape store image?
◦ Congeniality of the sales staff
◦ Merchandise
◦ Location
◦ Sustainability


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Marked as best answer by rmenurse on Jun 4, 2019

kbennett34

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