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Author Question: The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote ... (Read 93 times)

BrownTown3

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The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African-Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?
◦ Separate advertisements to this ethnic subculture are never done and should not be considered.
◦ All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups.
◦ All promotions to African-Americans have to take into account the market's income, which has been declining drastically over the last two decades.
◦ African American children tend to gravitate toward toys and characters that look like them.


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Marked as best answer by BrownTown3 on Jun 4, 2019

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