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Author Question: Which of the following best explains why marketers view teens as "consumers-in-training"? (Read 184 times)

acc299

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Which of the following best explains why marketers view teens as "consumers-in-training"?
◦ Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents.
◦ Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.
◦ Marketers typically do not begin targeting consumers until they are teenagers.
◦ Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.


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Marked as best answer by acc299 on Jun 4, 2019

britb2u

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