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Author Question: Why might a firm pay a celebrity to endorse its product? (Read 34 times)

ahriuashd

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on: Jul 20, 2019
Why might a firm pay a celebrity to endorse its product?
Microeconomics: Principles, Applications and Tools ¦ O'Sullivan, Sheffrin, Perez ¦ 8th Edition
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bigsis44

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Reply #1 on: Jul 20, 2019
to signal to consumers the product is likely to be popular and appealing


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ahriuashd

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Reply #2 on: Jul 20, 2019
Thanks


bigsis44

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Reply #3 on: Jul 20, 2019
Welcome :)


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