« previous next »

Author Question: Why might a firm pay a celebrity to endorse its product? (Read 31 times)

ahriuashd

  • Hero Member
  • *****
  • Posts: 535
on: Jul 20, 2019
Why might a firm pay a celebrity to endorse its product?
Microeconomics: Principles, Applications and Tools ¦ O'Sullivan, Sheffrin, Perez ¦ 8th Edition
Buy Test-Bank


bigsis44

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jul 20, 2019
to signal to consumers the product is likely to be popular and appealing


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

ahriuashd

  • Hero Member
  • *****
  • Posts: 535
Reply #2 on: Jul 20, 2019
Thanks


bigsis44

  • Sr. Member
  • ****
  • Posts: 317
Reply #3 on: Jul 20, 2019
Welcome :)


« previous next »
 

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Patent medicines contained a name brand that clearly identified the product and claimed to cure just ... Patent medicines contained a name brand that clearly identified the product and claimed to cure just ...
Product & Process Influences - Sterile Products Product & Process Influences - Sterile Products
Importance of Considering Gestalt Principles in Product Design Importance of Considering Gestalt Principles in Product Design
Find derivative using product rule Find derivative using product rule
Find derivative using product rule Find derivative using product rule
Excel hardware is introducing a new product on a new product line of capacity 800 units per ... Excel hardware is introducing a new product on a new product line of capacity 800 units per ...
Video: Integumentary Anatomy

For a complete list of videos, visit our video library