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Author Question: The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use ... (Read 154 times)

sam.t96

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The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.

Describe to the board of directors an advantage and a disadvantage of using a 5% alpha level of significance instead.


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Marked as best answer by sam.t96 on Aug 30, 2019

spencer.martell

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