Author Question: Which of the following would be an example of a customer orientation in international marketing? (Read 168 times)

V@ndy87 · **on:** Sep 5, 2019

Question 1

Companies using a sales orientation find their greatest ability to sell the same product in more than one country when ________.
◦ promotional programs are identical in each country
◦ the product has a low price relative to incomes
◦ consumer characteristics are similar
◦ the product is a household item

Question 2

Which of the following would be an example of a customer orientation in international marketing?
◦ A fruit company brands the bananas it sells in foreign and domestic markets.
◦ A cosmetics company bans animal testing of its products to gain goodwill.
◦ A plastics manufacturer makes some components to the specifications of a foreign company.
◦ A beer company makes non-alcoholic beer for a country that bans the sale of alcohol.

ngr69 · **Reply #1 on:** Sep 5, 2019

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