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Author Question: Which of the following would be an example of a customer orientation in international marketing? (Read 178 times)

V@ndy87

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on: Sep 5, 2019

Question 1

Companies using a sales orientation find their greatest ability to sell the same product in more than one country when ________.
◦ promotional programs are identical in each country
◦ the product has a low price relative to incomes
◦ consumer characteristics are similar
◦ the product is a household item

Question 2

Which of the following would be an example of a customer orientation in international marketing?
◦ A fruit company brands the bananas it sells in foreign and domestic markets.
◦ A cosmetics company bans animal testing of its products to gain goodwill.
◦ A plastics manufacturer makes some components to the specifications of a foreign company.
◦ A beer company makes non-alcoholic beer for a country that bans the sale of alcohol.
International Business ¦ Daniels, Radebaugh, Sullivan ¦ 16th Edition
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Marked as best answer by V@ndy87 on Sep 5, 2019

ngr69

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Reply #1 on: Sep 5, 2019
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V@ndy87

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Reply 2 on: Sep 5, 2019
Great answer, keep it coming :)

cici

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Reply 3 on: Yesterday
Gracias!

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