Author Question: Do you think that your home state attracts a higher or lower travel and tourism spending than the ... (Read 51 times)

Diane · **on:** Sep 11, 2019

Question 1

In trying to understand why people travel, specify the advantages and disadvantages of the three ways of segmenting potential customers.

What will be an ideal response?

Question 2

Do you think that your home state attracts a higher or lower travel and tourism spending than the national average? Why or why not? How would you figure this out?

What will be an ideal response?

wshriver · **Reply #1 on:** Sep 11, 2019

Answer 1

As reviewed, demographics will continue to dominate media and other choices because of the common availability of information collected by the U.S. Census Bureau and media companies. Demographic categories are especially useful in choosing the best media to reach selected targets, such as those with adequate income to afford high-end travel (cruise lines, luxury hotels, spas), families (theme parks and other family venues), mature travelers (tour operators), single travelers (places that have lots of night life and action), etc. Lifestyle dimensions, most often derived from combinations of demographic categories (such as young, single, professional men and women with above average incomes) are more difficult to assemble but worthwhile when possible since it helps to make marketing choices more effective. Psychographics may require more research to grasp the motivations, needs, and wants of the

target audience, but it can be the most fruitful in what it offers. It is especially useful in designing new advertising campaigns since the true motivations of the intended audience are understood.

Answer 2

This requires individual responses. Students will have to assess the number and types of attractions in their home state relative to those in other states.