What is the difference between indirect and induced benefits? ...

[karen]

Question 1

Name several of the components of a strategic Internet marketing plan.
 
  What will be an ideal response?

Question 2

What is the difference between indirect and induced benefits?
 
  What will be an ideal response?

[karlss]

Answer 1

Web target market audiences
Goals, objectives, and action plans
Annual search-engine marketing plan
Annual online public relations plan
Annual online media plan
Annual online e-mail campaigns
Online press releases strategies
Incentive and loyalty programs
Niche promotions
Online co-op marketing promotions
Packaging strategies
Registration incentive programs
Competitive landscape and response programs

Answer 2

The indirect impact refers to the events following the initial spending infusion when the receiving unit must re-supply itself through the partial use of its receipts toward purchases from its vendors, who, in turn, must reorder from its own suppliers. Spending becomes someone's income, which is spent again and again. The induced effect provides a measure of the impact of the higher income levels among workers and the recipients of their spending who turn around and spend what they receive on what they need and so on through subsequent income receivers and spenders.

[karen]

TY

[karlss]

You're welcome