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Author Question: What is important about having a strong brand identity in travel and tourism? What will be an ... (Read 34 times)

jace

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on: Sep 11, 2019

Question 1

Discuss how to interpret and analyze a hotel STAR competitive report.
 
  What will be an ideal response?

Question 2

What is important about having a strong brand identity in travel and tourism?
 
  What will be an ideal response?


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rekilledagain

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Reply #1 on: Sep 11, 2019

Answer 1

As outlined in the chapter, STAR reports offer valuable information about one's own performance vs. that of the market. Additionally, STAR reports also provide market statistics to potential hotel investors and/or the management of new hotels.

Answer 2

It enforces product differentiation, which creates pricing power.


jace

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Reply 2 on: Sep 11, 2019
Great answer, keep it coming :)

gcook

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Reply 3 on: Yesterday
Excellent

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