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Author Question: What is booking pace management? How does it work to maximize revenue? What will be an ideal response? (Read 74 times)

nelaaney

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on: Sep 11, 2019

Question 1

List the three steps involved in responding to media interview requests.
 
  What will be an ideal response?

Question 2

What is booking pace management? How does it work to maximize revenue?
 
  What will be an ideal response?


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carolinefletcherr

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Reply #1 on: Sep 11, 2019

Answer 1

Choose the organizational spokesperson(s).
Develop key message points.
Prepare spokesperson for interviews.

Answer 2

As outlined in the chapter, a booking pace is the measurement of how many bookings have been received progressively up to arrival date (or departure date for airlines). Booking pace is reviewed to identify, for example, how many bookings we have received as of today for the first Monday next month, as compared to our position same time last year for the same Monday. In addition to reviewing pace for performance evaluation, revenue managers control booking pace to help achieve their revenue goals. For example, in a growing market with sufficient last-minute business travel demand, booking pace is being controlled in a way that more inventory is kept available at the last minute in order to capture more higher-rated revenue opportunities.


nelaaney

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Reply #2 on: Sep 11, 2019
TY


carolinefletcherr

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Reply #3 on: Sep 11, 2019
You're welcome


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