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Author Question: A performance measure helps to define and quantify the results of CVB activity. What activities (or ... (Read 64 times)

dejastew

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on: Sep 11, 2019

Question 1

How does the state of the economy affect the merchant model?
 
  What will be an ideal response?

Question 2

A performance measure helps to define and quantify the results of CVB activity. What activities (or distinct functions) should be the focus of CVB performance reporting?
 
  What will be an ideal response?


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bd5255

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Reply #1 on: Sep 11, 2019

Answer 1

Agencies would find it harder to sell inventory far enough above the net rate during a recession as opposed to a period of strong economic growth when people have more money to spend on leisure activity.

Answer 2

Convention sales
Travel trade sales
Marketing and communication


dejastew

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Reply 2 on: Sep 11, 2019
Wow, this really help

scottmt

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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