Launching an On-Line Yoga Studio (Scenario)Deborah was thinking ...

[c0205847]

Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin–not to mention experiencing both the normal excitement and fear of launching a new enterprise.

Deborah discovered that she could gather together well-known yoga teachers from all over the world and create an online yoga studio. Customers could become members for much less money than going to a regular studio and learn from the best teachers in the world, not just the local ones.

In her mind this could lead to the downfall of many mediocre yoga studios in her city (and perhaps other cities) and make world-class yoga teachers more available. Plus, the overhead costs would be minimal. She would then pay each teacher a royalty based on the participant volume each one received.


Deborah has been paying attention to the yoga world and looking for signals of the changing marketplace. She is being ________.
◦ intelligent
◦ sensitive to the needs of yoga teachers
◦ entrepreneurially alert
◦ innovative
◦ new venture astute

[cadimas]

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[gbarreiro]

Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin–not to mention experiencing both the normal excitement and fear of launching a new enterprise.

Deborah discovered that she could gather together well-known yoga teachers from all over the world and create an online yoga studio. Customers could become members for much less money than going to a regular studio and learn from the best teachers in the world, not just the local ones.

In her mind this could lead to the downfall of many mediocre yoga studios in her city (and perhaps other cities) and make world-class yoga teachers more available. Plus, the overhead costs would be minimal. She would then pay each teacher a royalty based on the participant volume each one received.


Deborah's idea for offering yoga classes through a new medium is grounded in a common source of new ventures in many industries. When an innovation comes along that breaks down an old way of doing something, this is referred to as ________.
◦ creative destruction
◦ new venture ideation
◦ creative innovation
◦ social entrepreneurship
◦ social innovation

[lin77x]

creative destruction

[frankwu]

Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin–not to mention experiencing both the normal excitement and fear of launching a new enterprise.

Deborah discovered that she could gather together well-known yoga teachers from all over the world and create an online yoga studio. Customers could become members for much less money than going to a regular studio and learn from the best teachers in the world, not just the local ones.

In her mind this could lead to the downfall of many mediocre yoga studios in her city (and perhaps other cities) and make world-class yoga teachers more available. Plus, the overhead costs would be minimal. She would then pay each teacher a royalty based on the participant volume each one received.


The next big step Deborah should complete is ________.
◦ a business plan
◦ a feasibility study
◦ an application for a bank loan
◦ to establish an advisory board
◦ to meet with venture capitalists

[xiazhe]

a feasibility study

[roselinechinyere27m]

Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin–not to mention experiencing both the normal excitement and fear of launching a new enterprise.

Deborah discovered that she could gather together well-known yoga teachers from all over the world and create an online yoga studio. Customers could become members for much less money than going to a regular studio and learn from the best teachers in the world, not just the local ones.

In her mind this could lead to the downfall of many mediocre yoga studios in her city (and perhaps other cities) and make world-class yoga teachers more available. Plus, the overhead costs would be minimal. She would then pay each teacher a royalty based on the participant volume each one received.


Before Deborah is able to complete a feasibility study for the venture, she needs to be sure she clearly defines and clarifies the opportunity as well as ________.
◦ articulates her financial needs
◦ articulates her return on investment
◦ clarifies her needs for personal income
◦ articulates her competitive advantage
◦ clarifies her advertising strategy

[poopface]

articulates her competitive advantage

[amal]

Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin–not to mention experiencing both the normal excitement and fear of launching a new enterprise.

Deborah discovered that she could gather together well-known yoga teachers from all over the world and create an online yoga studio. Customers could become members for much less money than going to a regular studio and learn from the best teachers in the world, not just the local ones.

In her mind this could lead to the downfall of many mediocre yoga studios in her city (and perhaps other cities) and make world-class yoga teachers more available. Plus, the overhead costs would be minimal. She would then pay each teacher a royalty based on the participant volume each one received.


As Deborah contemplates the possibility of launching her venture, she is likely to get caught up in the excitement of the startup. Fortunately she is getting good advice and is thinking about the three key facets of operating the web-based business: managing the various processes of the venture; managing people; and ________.
◦ managing competitive pressures
◦ managing the venture's growth
◦ managing the expectations of the marketplace
◦ managing her own emotions
◦ managing the expectations of her financial backers

[pikon]

managing the venture's growth