A Mature Caf (Scenario)Sarah has been growing and operating her ...

[Pineapplelove6]

A Mature Café (Scenario)
Sarah has been growing and operating her café in an upscale neighbourhood. She is happy with how the business has continued to increase in revenues as her customer base has become loyal over the years. She has just over 30 employees, two of whom are managers.

The lease on the space is coming up for renewal and this has brought up the notion of leaving the business and exploring other interests she has in travelling through Africa and Southeast Asia. Sarah has worked hard and she wants to be sure she gets as much out of the business as she put into it.

Another factor is the increasing competition in the area and the sinking feeling she has that it will be next to impossible to differentiate her business from the big chains opening on several street corners. Her fear is that her sales may have plateaued and there in fact will be a decrease in sales in the near future.


She is at the point of seriously considering ________.
◦ cultivating
◦ merging
◦ harvesting
◦ planting
◦ refinancing

[sarajane1989]

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[audie]

A Mature Café (Scenario)
Sarah has been growing and operating her café in an upscale neighbourhood. She is happy with how the business has continued to increase in revenues as her customer base has become loyal over the years. She has just over 30 employees, two of whom are managers.

The lease on the space is coming up for renewal and this has brought up the notion of leaving the business and exploring other interests she has in travelling through Africa and Southeast Asia. Sarah has worked hard and she wants to be sure she gets as much out of the business as she put into it.

Another factor is the increasing competition in the area and the sinking feeling she has that it will be next to impossible to differentiate her business from the big chains opening on several street corners. Her fear is that her sales may have plateaued and there in fact will be a decrease in sales in the near future.


Sarah needs to do some work to figure out what the true worth of the customer experience is to her clientele. She needs to clarify what her customers truly appreciate about her café that is not the same as her competitors. She needs to redevelop her ________.
◦ web presence
◦ business name
◦ value proposition
◦ menu
◦ supplier network

[carlsona147]

value proposition

[lunatika]

A Mature Café (Scenario)
Sarah has been growing and operating her café in an upscale neighbourhood. She is happy with how the business has continued to increase in revenues as her customer base has become loyal over the years. She has just over 30 employees, two of whom are managers.

The lease on the space is coming up for renewal and this has brought up the notion of leaving the business and exploring other interests she has in travelling through Africa and Southeast Asia. Sarah has worked hard and she wants to be sure she gets as much out of the business as she put into it.

Another factor is the increasing competition in the area and the sinking feeling she has that it will be next to impossible to differentiate her business from the big chains opening on several street corners. Her fear is that her sales may have plateaued and there in fact will be a decrease in sales in the near future.


It is difficult for Sarah to sell her business, as it would be for many entrepreneurs. She has created it from nothing and sees all of her heart and soul in the venture. She has consoled herself that it is at least worth a lot of money–perhaps enough for her to retire on (and she is only 42). She needs to be sure she gets a(n) ________ so she can decide clearly if it is worthwhile to sell the business.
◦ accountant to tell her what the tax implications might be if she sells
◦ psychiatrist to help her with her emotions
◦ second opinion from her closest friends
◦ lawyer to draft a purchase and sale agreement
◦ business valuation

[blakcmamba]

business valuation

[CBme]

A Mature Café (Scenario)
Sarah has been growing and operating her café in an upscale neighbourhood. She is happy with how the business has continued to increase in revenues as her customer base has become loyal over the years. She has just over 30 employees, two of whom are managers.

The lease on the space is coming up for renewal and this has brought up the notion of leaving the business and exploring other interests she has in travelling through Africa and Southeast Asia. Sarah has worked hard and she wants to be sure she gets as much out of the business as she put into it.

Another factor is the increasing competition in the area and the sinking feeling she has that it will be next to impossible to differentiate her business from the big chains opening on several street corners. Her fear is that her sales may have plateaued and there in fact will be a decrease in sales in the near future.


More than five years ago, Sarah was careful to think about what she would do if things did not go according plan–in other words, if business took a serious downturn. Business is fine right now, but she can see the writing on the wall, and although selling is an option, she would rather stick with it and try to take the business to a new level. When she first planned the business, she also developed a Plan B, also known as a ________, and in reading it has uncovered some great ideas that she had forgotten about.
◦ venture backup
◦ golden parachute
◦ treasure chest
◦ contingency plan
◦ escape route

[sylvia]

contingency plan

[Bob-Dole]

A Mature Café (Scenario)
Sarah has been growing and operating her café in an upscale neighbourhood. She is happy with how the business has continued to increase in revenues as her customer base has become loyal over the years. She has just over 30 employees, two of whom are managers.

The lease on the space is coming up for renewal and this has brought up the notion of leaving the business and exploring other interests she has in travelling through Africa and Southeast Asia. Sarah has worked hard and she wants to be sure she gets as much out of the business as she put into it.

Another factor is the increasing competition in the area and the sinking feeling she has that it will be next to impossible to differentiate her business from the big chains opening on several street corners. Her fear is that her sales may have plateaued and there in fact will be a decrease in sales in the near future.


In spite of all the questions Sarah has about whether to sell, or reinvent the business, and so on, she is remaining ________ for opportunities she can get involved in aside from the café and any new ideas that may surface to give her a chance to diversify.
◦ new venture blind
◦ new venture savvy
◦ entrepreneurially alert
◦ in a dreamlike state
◦ biz-smart

[HandsomeMarc]

entrepreneurially alert