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Author Question: According to the authors of the Harvard Business Review article, "Serving the World's Poor, ... (Read 42 times)

dejastew

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on: Dec 2, 2019
According to the authors of the Harvard Business Review article, "Serving the World's Poor, Profitably", which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)?
◦ People in BOP markets cannot use advanced technology.
◦ The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.
◦ People in BOP markets will be criticized for exploiting the poor.
◦ The poor have no money.
◦ All of the above are mistaken assumptions discussed by the authors.
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Marked as best answer by dejastew on Dec 2, 2019

heinisk01

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Reply #1 on: Dec 2, 2019
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dejastew

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Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it

phuda

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Reply 3 on: Yesterday
Wow, this really help

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