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Author Question: A marketer of breakfast cereals might send researchers to preselected households at 6 A.M. to watch ... (Read 88 times)

ghost!

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A marketer of breakfast cereals might send researchers to preselected households at 6 A.M. to watch families go about their morning routines. The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions. This type of research method is considered as:
◦ invasion of privacy.
◦ observation.
◦ consumer panel study.
◦ factor analysis.
◦ focus group.


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Marked as best answer by ghost! on Dec 2, 2019

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ghost!

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Reply 2 on: Dec 2, 2019
YES! Correct, THANKS for helping me on my review


shewald78

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Reply 3 on: Yesterday
Wow, this really help

 

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