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Author Question: As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the ... (Read 139 times)

rlane42

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As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:
◦ more elastic consumer response to price decreases.
◦ more inelastic consumer response to price increases.
◦ less vulnerability to marketing crises.
◦ more vulnerability to marketing actions.
◦ greater loyalty.


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Marked as best answer by rlane42 on Dec 2, 2019

uniquea123

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rlane42

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Reply 2 on: Dec 2, 2019
Wow, this really help


coreycathey

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Reply 3 on: Yesterday
:D TYSM

 

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