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Author Question: Which of the following would not be taken into account by a company using an ethnocentric approach ... (Read 55 times)

2125004343

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Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?
◦ profitable price points that could be tied to local sourcing as opposed to home-country sourcing
◦ integration of price with other marketing mix elements
◦ factors unique to individual country markets
◦ the possibility of implementing a penetration strategy
◦ None of the above would be taken into account by a company using ethnocentric pricing.


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Marked as best answer by 2125004343 on Dec 2, 2019

dreamfighter72

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2125004343

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Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it


Jsherida

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Reply 3 on: Yesterday
Wow, this really help

 

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