To fight counterfeiting, the "Disney Magical Journey" promotion was keyed to mail-in hologram stickers on genuine Disney products. Participants could win Disney DVDs, TV sets, and trips to Hong Kong Disneyland. This is an example of:
◦ people in many countries prefer mail-in hologram.
◦ "Disney Magical Journey" is popular worldwide.
◦ promotion of different types for marketing.
◦ sales promotion by global marketer.
◦ promotion of Disney Magical Journey.