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Author Question: Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach ... (Read 25 times)

ec501234

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on: Dec 2, 2019
Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach global customers?
◦ Focus on all countries included in the European Union.
◦ Do not treat prospects as though they are Americans.
◦ Do not assume that all Europeans are similar in their tastes and wants.
◦ Do not automatically assume that a direct-mail campaign that works in one country will work in another country.
◦ Customers should be able to return products to an address in their local country market.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by ec501234 on Dec 2, 2019

braelync

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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ec501234

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Reply 2 on: Dec 2, 2019
Excellent

aliotak

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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