Author Question: In the example in the text, a dissatisfied customer at Happy Jack's store could cost the store how ... (Read 48 times)

jerry coleman · **on:** Mar 30, 2020

Question 1

Customer loyalty manifests itself in key customer behaviors including:
◦ resistance to switch to a competitor.
◦ willingness to recommend the company to others.
◦ repeat buying (or the intention to do so).
◦ All of the above must be present for customer loyalty.

Question 2

In the example in the text, a dissatisfied customer at Happy Jack's store could cost the store how much in revenues and other lost customers over a ten-year period?
◦ $198,000 in lost revenue and 12 lost customers
◦ $874,000 in lost revenue and 28 lost customers
◦ $442,000 in lost revenue and 17 lost customers
◦ The text does not estimate the total revenue loss.

katheyjon · **Reply #1 on:** Mar 30, 2020

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