Which of the following best describes confidentiality within scientific research?
◦ Subjects must be told the true purpose of the study and the reason for any deception that may have been part of the study.
◦ Personal information will not be shared with anyone outside the immediate research group and any results from the research will not identify any of the participants by name.
◦ They are usually comprised of people who have research experience themselves and therefore have experience that enables them to judge whether the research being proposed follows reasonable ethical guidelines.
◦ Subjects are told what the purposes of the study are, what participation in the study involves, what risks (if any) are involved in participating, and what the person can expect to receive in return for participation.
Research Methods
Scientific Method
Research Terminology Cont.
Basic Marketing Research: Using Microsoft Excel Data Analysis
Research Methods
RESEARCH TECHNIQUE