Julio had planned to buy a national brand computer when one of his friends suggested that he look into the computers available through a local "no-name" outlet store. Julio carefully reviewed the relevant reports about the various computer components as well as the statistics on service reliability, and decided his friend was correct. Julio bought his computer from the local "no-name" outlet store. In this case, what aspect of persuasion led to Julio's decision?
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peripheral route to persuasion◦
central route to persuasion◦
self-serving route to persuasion◦
cognitive dissonance model of persuasion
