Maureen was trying to decide which one of two national brand computers to buy. She was pretty well set on buying the "Brand A" computer when one of her friends mentioned that her favourite actor did commercials endorsing "Brand B." Maureen decides to buy the "Brand B" computer, based on the assumption that her favourite actor wouldn't endorse anything that wasn't top quality. In this instance, what did Maureen use to reach her decision?
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central route to persuasion◦
self-serving route to persuasion◦
cognitive dissonance model of persuasion◦
peripheral route to persuasion
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