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Author Question: A study purportedly conducted by James Vicary teaches us what about the power of subliminal ... (Read 24 times)

MGLQZ

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Question 1

A deer's inability to quickly respond to the headlights of an approaching car is due to what sensory phenomenon?
◦ dark adaptation
◦ light adaptation
◦ afterimage
◦ opponent-process theory

Question 2

A study purportedly conducted by James Vicary teaches us what about the power of subliminal perception and its effect on advertising?
◦ Subliminal advertising was never supported, since Vicary ultimately admitted that he never truly conducted such a study.
◦ Subliminal advertising can profoundly affect a consumer's decision-making process.
◦ Subliminal advertising affects a consumer's decision-making process, but only when it involves comfort foods such as popcorn and soda.
◦ Subliminal advertising is effective on those who believe in the power of the unconscious.


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Marked as best answer by MGLQZ on Dec 20, 2020

qytan

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MGLQZ

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Reply 2 on: Dec 20, 2020
YES! Correct, THANKS for helping me on my review


shewald78

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Reply 3 on: Yesterday
:D TYSM

 

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