Question 1
A deer's inability to quickly respond to the headlights of an approaching car is due to what sensory phenomenon?
◦ dark adaptation
◦ light adaptation
◦ afterimage
◦ opponent-process theory
Question 2
A study purportedly conducted by James Vicary teaches us what about the power of subliminal perception and its effect on advertising?
◦ Subliminal advertising was never supported, since Vicary ultimately admitted that he never truly conducted such a study.
◦ Subliminal advertising can profoundly affect a consumer's decision-making process.
◦ Subliminal advertising affects a consumer's decision-making process, but only when it involves comfort foods such as popcorn and soda.
◦ Subliminal advertising is effective on those who believe in the power of the unconscious.
James Lovelock
Acid Rain and Power Plant Emissions
Leonardo da Vinci, Study for a Sleeve.
Leonardo da Vinci, Study of Human Proportion: The Vitruvian Man.
The Risk of Nuclear Power
The James-Lange Theory of Emotion