Author Question: Plas-Tex Exporting (Scenario)Plas-Tex Plastic Company manufactures plastic storage containers of all ... (Read 104 times)

ahriuashd · **on:** Feb 15, 2021

Plas-Tex Exporting (Scenario)
Plas-Tex Plastic Company manufactures plastic storage containers of all different sizes. Plas-Tex has been exporting more storage containers to Europe recently because of the depreciation of the U.S. dollar relative to the euro. Plas-Tex CEO, Wayne Chisholm, has prepared a report for the annual shareholders meeting in which he outlines his manufacturing and sales recommendations for the upcoming year.

Which of the following questions would be more important for Chisholm to evaluate before presenting his manufacturing recommendations to shareholders?
◦ What was the impact of the exchange rate on European exports last year?
◦ What is the currency risk of exporting additional Plas-Tex products to Europe?
◦ How effective has the Plas-Tex marketing campaign been in Europe?
◦ What was the impact on Plas-Tex sales when the euro depreciated last year?

vkodali · **Reply #1 on:** Feb 15, 2021

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