All You Cosmetics (Scenario)
Executives of All You Cosmetics Company, a Canadian company, have hired a consulting firm, Brown and Associates, to identify foreign markets that might be appropriate for internationalization. Brown consultants have been working for two weeks with All You managers to identify the best foreign markets for the Canadian cosmetics company, which specializes in organic cosmetics and skin care products. So far, Brown consultants have narrowed down the list of countries to fifteen. However, the consultants need to eliminate unattractive markets and reduce the list to five nations, which will then be researched more closely.
Which of the following statements most likely supports using gradual elimination for country screening instead of indexing and ranking?
◦ All You managers want a list of foreign markets and rank these markets based on specific variables, such as market size and growth rate.
◦ All You managers are primarily looking for a market with a large urban population and a great deal of economic freedom.
◦ All You managers will consider any reasonable market and want to narrow down the list with increasingly specific information.
◦ All You managers have assigned values to different variables within the cosmetic and skin care industry.
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