Question 1
When managers determine whether it is less expensive to buy products from a vendor or make them in house they are performing ________.
◦ Cost-benefit analysis
◦ Supply-chain analysis
◦ Value-chain analysis
◦ Research and development
Question 2
Which of the following differentiates marketing from customer service?
◦ Marketing is the process of promoting and selling products or services to customers or prospective customers, whereas customer service is the process of providing after-sales service to customers.
◦ Marketing is the process of processing orders and shipping products or services to customers, whereas customer service is the process of providing additional information to customers about the product.
◦ Marketing is the process of detailed planning, engineering, and testing of products and processes, whereas customer service concentrates on existing customers.
◦ Marketing is the process of processing orders and shipping products or services to customers, whereas customer service is concerned with choosing the right customer for the product.
A visually impaired patient is assisted by a service dog.
Envelope showing four options for placement of ancillary service endorsements.
Tag identify that the power has been removed and service work is being done.
Basic Marketing Research: Using Microsoft Excel Data Analysis
Marketing Management, 4th Edition
Food service businesses