Author Question: Which of the following differentiates marketing from customer service? (Read 38 times)

maegan_martin · **on:** Mar 6, 2021

Question 1

When managers determine whether it is less expensive to buy products from a vendor or make them in house they are performing ________.
◦ Cost-benefit analysis
◦ Supply-chain analysis
◦ Value-chain analysis
◦ Research and development

Question 2

Which of the following differentiates marketing from customer service?
◦ Marketing is the process of promoting and selling products or services to customers or prospective customers, whereas customer service is the process of providing after-sales service to customers.
◦ Marketing is the process of processing orders and shipping products or services to customers, whereas customer service is the process of providing additional information to customers about the product.
◦ Marketing is the process of detailed planning, engineering, and testing of products and processes, whereas customer service concentrates on existing customers.
◦ Marketing is the process of processing orders and shipping products or services to customers, whereas customer service is concerned with choosing the right customer for the product.

fatboyy09 · **Reply #1 on:** Mar 6, 2021

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