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Author Question: Using a focus group to refresh the marketing team's understanding of what customers really feel or ... (Read 41 times)

kmoyer2

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Using a focus group to refresh the marketing team's understanding of what customers really feel or think about a product or service helps ________.
◦ them understand consumer vocabulary
◦ reveal consumer needs, motives, perceptions, and attitudes
◦ them "get in touch" with the customer's preferences
◦ understand findings from quantitative studies


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Marked as best answer by kmoyer2 on Feb 10, 2022

kalimarie

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kmoyer2

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Reply 2 on: Feb 10, 2022
Excellent


skipfourms123

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Reply 3 on: Yesterday
:D TYSM

 

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