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Author Question: Using a focus group to stay abreast of the words and phrases consumers use when describing products ... (Read 3800 times)

rubiosusy7

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on: Feb 10, 2022
Using a focus group to stay abreast of the words and phrases consumers use when describing products helps marketers understand the consumer's vocabulary and also ________.
◦ gain some insight into basic consumer needs and attitudes
◦ reveals consumers' level of understanding about the product
◦ to determine consumers' acceptance of price points
◦ understand consumer preferences about innovation
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by rubiosusy7 on Feb 10, 2022

Jaclyn92G6

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Reply #1 on: Feb 10, 2022
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Đỗ Ngọc QuỳnhAnh

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