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rubiosusy7

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Using a focus group to stay abreast of the words and phrases consumers use when describing products helps marketers understand the consumer's vocabulary and also ________.
◦ gain some insight into basic consumer needs and attitudes
◦ reveals consumers' level of understanding about the product
◦ to determine consumers' acceptance of price points
◦ understand consumer preferences about innovation


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Marked as best answer by rubiosusy7 on Feb 10, 2022

Jaclyn92G6

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