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Author Question: Which of the following involves conducting a dry run of the survey on a small, representative set of ... (Read 16 times)

meganh99

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Question 1

Which of the following describes the type of scale that might measure the degree a person is price-conscious, fashion-conscious, an opinion giver, a sports enthusiast, child oriented, home centered, or financially optimistic?
◦ Demographic inventory
◦ Socio-cultural inventory
◦ Personality inventory
◦ Lifestyle inventory

Question 2

Which of the following involves conducting a dry run of the survey on a small, representative set of respondents to reveal questionnaire errors before the survey is launched?
◦ Field test
◦ Market test
◦ Response test
◦ Pre-test


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Marked as best answer by meganh99 on Feb 10, 2022

avelasquez

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meganh99

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Reply 2 on: Feb 10, 2022
YES! Correct, THANKS for helping me on my review


yeungji

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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