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Author Question: Necessitated by nonresponses and suspicious answers, ________ in the marketing research process ... (Read 35 times)

madimontg

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on: Feb 10, 2022

Question 1

Most problems encountered with online surveys can usually be prevented by ________.
◦ proper market research analysts
◦ selecting options or requirements in the online questionnaire program
◦ a proper survey design software program
◦ a proper data analytics software program

Question 2

Necessitated by nonresponses and suspicious answers, ________ in the marketing research process involves inspecting respondents' answers in the dataset.
◦ validating interviewers survey methods
◦ a separate phase of the data preparation stage
◦ validating respondents' answers
◦ a separate type of software analysis
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by madimontg on Feb 10, 2022

viper01

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Reply #1 on: Feb 10, 2022
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madimontg

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Reply 2 on: Feb 10, 2022
Great answer, keep it coming :)

bulacsom

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Reply 3 on: Yesterday
Wow, this really help

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