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Author Question: Market segmentation requires that standard or innovative market segmentation bases are used, and ... (Read 122 times)

wqwpfwpoefnpwenf

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Question 1

Market differentiation is based on differences between groups of consumers and businesses.
◦ true
◦ false

Question 2

Market segmentation requires that standard or innovative market segmentation bases are used, and that these bases uniquely identify the various groups so they can be analyzed and put in the marketer's targeting mechanisms.
◦ true
◦ false


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Marked as best answer by wqwpfwpoefnpwenf on Feb 10, 2022

lactosetheintolerant

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wqwpfwpoefnpwenf

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Reply 2 on: Feb 10, 2022
YES! Correct, THANKS for helping me on my review


kthug

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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