Question 1
What is the final step in the process of refining and making sense of data?
◦ Return on Investment (Measurement)
◦ Interpretation & Application (Use)
◦ Reporting & Communicating (Output)
◦ Analysis & Synthesis (Processing)
Question 2
Which of the following does the text list as a question to ask "What's Your Business IQ?"
◦ Who are your top 10 customers and what are they worth?
◦ What are your guests' or your employee's top 10 complaints?
◦ Who are the top 10 performing employees?
◦ All of these are questions listed by the text.