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Author Question: What type of utility is created when a customer actually purchases and has a product? (Read 26 times)

bryantpr01

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on: May 9, 2022

Question 1

What can companies use to capture and organize information that is relevant to a consumer's interaction with a company?
◦ Customer relationship management systems
◦ Social commerce
◦ User generated content
◦ Relationship marketing
◦ Time and place utility

Question 2

What type of utility is created when a customer actually purchases and has a product?
◦ Time
◦ Place
◦ Form
◦ Possession
◦ Relationship
Business in Action ¦ Bovee, Thill ¦ 9th Edition
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Marked as best answer by bryantpr01 on May 9, 2022

BryanAultm

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Reply #1 on: May 9, 2022
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bryantpr01

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Reply 2 on: May 9, 2022
Thanks for the timely response, appreciate it

dyrone

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Reply 3 on: Yesterday
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