Answer to Question 1
d
Answer to Question 2
The central route to persuasion tends to be rational and information-based. People
engaged in this route of processing are actively trying to understand and evaluate the
arguments in a persuasive message. In contrast, the peripheral route involves
persuasive cues that are peripheral to the message content. Such cues might be source
credibility or likeability, a highly distracting environment, or simply other contextual
factors. Both routes can produce persuasion, although persuasion via the central route
is often more resistant to later persuasive attempts. However, the central route is
subject to some biased processing, such as overcorrection. Individuals eager to hold a
correct attitude may sometimes work hard to show that they are persuadable by an
unlikeable source, having learned that they are prone to be persuaded more by a
likeable source.
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