Compare and contrast subliminal conditioning and mere exposure. ...

[ARLKQ]

Compare and contrast subliminal conditioning and mere exposure. Describe each and explain how they are similar and different.
 
  What will be an ideal response?

Question 2

Participants were asked to make a video advocating the use of condoms. Half were then asked to think about reasons they had not used condoms, while the other half thought about reasons why other students had not.
 
  Later on, each group was asked to choose between purchasing condoms or making a donation to a worthy cause. Please briefly discuss what psychological outcomes were the result of the initial manipulation, and then explain why one group was more likely to select the purchasing condoms option than the other.

[Ashley I]

Answer to Question 1

Subliminal conditioning is classical conditioning that occurs in the absence of conscious awareness of the stimuli involved. Mere exposure involves having seen an object before but too rapidly to remember having seen it. They are similar in the fact that both can influence attitude formation. They are different because subliminal conditioning involves a subject being exposed to stimuli without being aware of it, whereas mere exposure involves a subject experiencing stimuli but not remembering it.

Answer to Question 2

Advocating of condom use in a public way was a behavior that set up participants so that dissonance could be easily induced. Participants were asked to think either about why they, or why others, had not used condoms in the past. Those in the they condition felt more hypocritical (more cognitive dissonance) than those in the others condition. Thus, those in the high dissonance condition were more likely to purchase condoms (a direct method for dissonance reduction), while those in the less-hypocritical group were more likely to select the charitable behavior.

[ARLKQ]

Thank you!

[Ashley I]

Happy to help