Marketing

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Explain the differences between "Product Adaptation-Communication Extension" and ... Started by stephzh	1 Replies 50 Views	Dec 2, 2019 by cam1229
What are the differences between "product-communication extension" and "product ... Started by JGIBBSON	1 Replies 76 Views	Dec 2, 2019 by leannegxo
If a label on a product states "Made in Thailand," and a similar product has a label "Made in ... Started by abern	1 Replies 67 Views	Dec 2, 2019 by coreycathey
Maslow's needs hierarchy provides a useful framework for understanding how and why local products ... Started by SO00	1 Replies 32 Views	Dec 2, 2019 by af
Describe the guidelines that can assist marketing managers in their efforts to establish global ... Started by j.rubin	1 Replies 67 Views	Dec 2, 2019 by ApricotDream
Coca-Cola has developed several branded drink products for sale only in Japan, including a ... Started by ap345	1 Replies 48 Views	Dec 2, 2019 by adf223
What are brands, and what are their functions in global marketing? How do brands develop their ... Started by dbose	1 Replies 68 Views	Dec 2, 2019 by BUTTHOL369
It is reported that packaging aesthetics are important to Japanese. What are aesthetics and why are ... Started by jlmhmf	1 Replies 98 Views	Dec 2, 2019 by courtney_bruh
Product problems initially made headlines in 2008 regarding a turbine blade manufactured by Suzlon ... Started by mspears3	1 Replies 39 Views	Dec 2, 2019 by Dinolord
In the summer of 2006, it was announced that the company's Smart car would be offered for sale in ... Started by wrbasek0	1 Replies 41 Views	Dec 2, 2019 by Tonyam972
The corporate development team at Virgin evaluates more than a dozen proposals each day from outside ... Started by pane00	1 Replies 55 Views	Dec 2, 2019 by abro1885
Which of the following consumer products companies experienced a major product failure in Europe due ... Started by sheilaspns	1 Replies 94 Views	Dec 2, 2019 by succesfull
The challenges in bringing the Smart across Atlantic include all of the following except: Started by beccaep	1 Replies 25 Views	Dec 2, 2019 by Dinolord
In Chinese markets, Nike had a problem using the "Just Do It" attitude which was not found to be ... Started by burton19126	1 Replies 22 Views	Dec 2, 2019 by mcomstock09
By definition, a ________ requires a large amount of learning on the part of users and typically ... Started by Marty	1 Replies 21 Views	Dec 2, 2019 by atrochim
Motorola's failed Iridium venture was a global satellite telephone network designed to allow users ... Started by cmoore54	1 Replies 24 Views	Dec 2, 2019 by hugthug12
Procter & Gamble recently introduced Pampers Rash Guard. Rash Guard does not represent a new product ... Started by ereecah	1 Replies 46 Views	Dec 2, 2019 by Dunkey
After four years of product development, Procter & Gamble recently introduced a new, improved ... Started by schs14	1 Replies 32 Views	Dec 2, 2019 by bassamabas
The Advanced Photo System (APS) created by Kodak and its partners combines traditional chemical ... Started by Anajune7	1 Replies 46 Views	Dec 2, 2019 by kishoreddi
The introduction of consumer VCRs in the late 1970s initiated a revolutionized in-home electronic ... Started by jman1234	1 Replies 66 Views	Dec 2, 2019 by aprice35067
When introduced in the late 1970s, the VCR created new patterns of consumer behavior. For example, ... Started by MirandaLo	1 Replies 75 Views	Dec 2, 2019 by jrpg123456
The formulation, imagery, and consumer appeal of Colgate's Total brand toothpaste were designed to ... Started by craiczarry	1 Replies 374 Views	Dec 2, 2019 by adammoses97
Guidelines which can assist managers in their effort to establish global brand leadership include ... Started by soccerdreamer_17	1 Replies 71 Views	Dec 2, 2019 by Tonny
Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells ... Started by RRMR	1 Replies 65 Views	Dec 2, 2019 by mohan
Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were ... Started by ETearle	1 Replies 388 Views	Dec 2, 2019 by jharrington11