Marketing

What is the significance of innovation in global marketing? Describe different categories of ...

Started by erika

Explain the differences between "Product Adaptation-Communication Extension" and ...

Started by stephzh

What are the differences between "product-communication extension" and "product ...

Started by JGIBBSON

If a label on a product states "Made in Thailand," and a similar product has a label "Made in ...

Started by abern

Maslow's needs hierarchy provides a useful framework for understanding how and why local products ...

Started by SO00

Describe the guidelines that can assist marketing managers in their efforts to establish global ...

Started by j.rubin

Coca-Cola has developed several branded drink products for sale only in Japan, including a ...

Started by ap345

What are brands, and what are their functions in global marketing? How do brands develop their ...

Started by dbose

It is reported that packaging aesthetics are important to Japanese. What are aesthetics and why are ...

Started by jlmhmf

Product problems initially made headlines in 2008 regarding a turbine blade manufactured by Suzlon ...

Started by mspears3

In the summer of 2006, it was announced that the company's Smart car would be offered for sale in ...

Started by wrbasek0

The corporate development team at Virgin evaluates more than a dozen proposals each day from outside ...

Started by pane00

Which of the following consumer products companies experienced a major product failure in Europe due ...

Started by sheilaspns

The challenges in bringing the Smart across Atlantic include all of the following except:

Started by beccaep

In Chinese markets, Nike had a problem using the "Just Do It" attitude which was not found to be ...

Started by burton19126

By definition, a ________ requires a large amount of learning on the part of users and typically ...

Started by Marty

Motorola's failed Iridium venture was a global satellite telephone network designed to allow users ...

Started by cmoore54

Procter & Gamble recently introduced Pampers Rash Guard. Rash Guard does not represent a new product ...

Started by ereecah

After four years of product development, Procter & Gamble recently introduced a new, improved ...

Started by schs14

The Advanced Photo System (APS) created by Kodak and its partners combines traditional chemical ...

Started by Anajune7

The introduction of consumer VCRs in the late 1970s initiated a revolutionized in-home electronic ...

Started by jman1234

When introduced in the late 1970s, the VCR created new patterns of consumer behavior. For example, ...

Started by MirandaLo

The formulation, imagery, and consumer appeal of Colgate's Total brand toothpaste were designed to ...

Started by craiczarry

Guidelines which can assist managers in their effort to establish global brand leadership include ...

Started by soccerdreamer_17

Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells ...

Started by RRMR