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Author Question: According to the elaboration likelihood model of persuasion, all of the following are factors ... (Read 151 times)

mynx

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According to the elaboration likelihood model of persuasion, all of the following are factors associated with peripheral route processing of a message EXCEPT
 
  A) number of arguments.
  B) attractiveness of the communicator.
  C) expert status of the communicator.
  D) high personal relevance of the message.

Question 2

Suppose that the students on your campus are presented with a message favoring using a helmet when bicycling. Which of the following groups would be most likely to process the arguments in the message centrally?
 
  A) students who were in a hurry
  B) students who were in a good mood while reading the message
  C) students with a high need for structure
  D) students with a high need for cognition



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Moriaki

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Answer to Question 1

Answer: D

Answer to Question 2

Answer: D





 

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