You are selling 30 souvenir books for a club fundraiser. How could you use the technique of lowballing to improve your sales?
a. Start by offering the books at 70 each and pretend to bargain with customers, making 30 your final offer.
b. Start by selling the books at 25, but once the customer has retrieved his or her checkbook, tell him or her you made a mistake and the books are actually 5 more than you thought.
c. Offer the customers additional incentives to buy the book, such as free cookies with every purchase.
d. Start by selling the books at 40, but tell the customer he or she will get 10 back in three weeks.
Question 2
Which of the following techniques relating to post-decision dissonance could a clothing store use to increase customer satisfaction?
a. Cut all prices in half.
b. Ask customers to make a radio ad saying how great the store is.
c. Charge a membership fee to shop at the store.
d. Make all sales final.
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