A solicited sales message is one that you send to audiences who ...

[khang]

A solicited sales message is one that you send to audiences who did not request information.
 
  Indicate whether the statement is true or false.

Question 2

The analyzing phase of the ACE process is relatively unimportant in persuasive situations.
 
  Indicate whether the statement is true or false.

[meganlapinski]

Answer to Question 1

Answer: False
Explanation: Creating a sense of desire involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication, or cold-call sales messagesmessages you send to audiences who did not request the information.

Answer to Question 2

Answer: False
Explanation: The analyzing phase of the ACE process is important. In persuasive situations, you will increase your chances of getting a positive response by spending extra time on the analyzing phase of the ACE communication process.