Author Question: According to the FTC, marketing and sales messages must A) offer an alternative if the advertised ... (Read 83 times)

ss2343 · **on:** Jun 23, 2018

According to the FTC, marketing and sales messages must

A) offer an alternative if the advertised product is not available.
B) include a product reviewers name and any payment received for the review.
C) not be offensive or insulting.
D) include opt-in choices.
E) be free of implied claims.

Question 2

Ethical businesspeople often use ________ as a positive force to align their interests with what is best for their audience.

A) stealth marketing
B) circular reasoning
C) the you attitude
D) persuasion
E) authority

meltdown117 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: E
Explanation: E) The FTC considers messages to be deceptive if they include statements that are likely to mislead reasonable customers and the statements are an important part of the purchasing decision. Failing to include important information is also considered deceptive. The FTC also looks at implied claimsclaims you don't explicitly make but that can be inferred from what you do or don't say.

Answer to Question 2

Answer: D
Explanation: D) Ethical businesspeople view persuasion as a positive force, aligning their own interests with what is best for their audiences. They influence audience members by providing information and aiding understanding, which allows audiences the freedom to choose.