Author Question: When preparing to respond to negative messages, it is important to consider A) how to combat the ... (Read 207 times)

jake

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When preparing to respond to negative messages, it is important to consider
 
  A) how to combat the negative information.
  B) the source, tone and content.
  C) who the audience is.
  D) why the comment was made.
  E) legal ramifications of the comment.

Question 2

Proactive companies use social media to engage with their stakeholders as a long-term strategy.
 
  Indicate whether the statement is true or false.



lin77x

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Answer to Question 1

Answer: B
Explanation: B) When you encounter negative messages, resist the urge to fire back immediately. Instead, evaluate the source, the tone, and the content of the messageand then choose a response that fits the situation.

Answer to Question 2

Answer: TRUE
Explanation: Forward thinking companies address the possibility of negative messages via social media by engaging early and often with their stakeholders.



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