Author Question: Which of the following are reasons for industrial national, or key, account management programs? a. ... (Read 90 times)

Cooldude101 · **on:** Jun 28, 2018

Which of the following are reasons for industrial national, or key, account management programs?
a. A centralized procurement system.
b. The importance of large customers.
c. The complex needs of customers.
d. All of the above.
e. (a) and (b) only.

Question 2

Which of the following are advantages of highly structured questionnaires?
a. They are simple to administer.
b. They are relatively straight forward.
c. There is no need for extensive interviewer training.
d. a, b, and c.
e. None of the above are advantages of highly structured questionnaires