« previous next »

Author Question: Positive TV program content can affect advertising by a. increasing recall. b. positively affecting ... (Read 56 times)

Sportsfan2111

  • Hero Member
  • *****
  • Posts: 585
on: Jun 28, 2018
Positive TV program content can affect advertising by
 a. increasing recall.
  b. positively affecting encoding.
  c. transferring negative affect to the advertisement through a comparison with the programming content.
  d. increasing the number of associations with the brand schema.
  e. transferring positive affect to the advertisement.

Question 2

________ centers on the timely exchange of basic products for highly competitive market prices:
 a. Value-adding exchange
 b. Transactional exchange
 c. Collaborative exchange
 d. Marketing exchange
 e. None of the above


sierramartinez

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Gram-positive and Gram-negative bacteria. Gram-positive and Gram-negative bacteria.
Erythroblastosis fetalis. (a) The condition occurs with an RH+ father and RH– mother. (b) First preg Erythroblastosis fetalis. (a) The condition occurs with an RH+ father and RH– mother. (b) First preg
Positive Babinski’s sign. Positive Babinski’s sign.
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
In middle childhood, children spend increasing amounts of time with peers and friends. In middle childhood, children spend increasing amounts of time with peers and friends.
Chemicals can adversely affect personal protective equipment (PPE) in three ways: They can permeate ... Chemicals can adversely affect personal protective equipment (PPE) in three ways: They can permeate ...
Video: Knee Animation

For a complete list of videos, visit our video library