« previous next »

Author Question: Positive TV program content can affect advertising by a. increasing recall. b. positively affecting ... (Read 104 times)

Sportsfan2111

  • Hero Member
  • *****
  • Posts: 585
on: Jun 28, 2018
Positive TV program content can affect advertising by
 a. increasing recall.
  b. positively affecting encoding.
  c. transferring negative affect to the advertisement through a comparison with the programming content.
  d. increasing the number of associations with the brand schema.
  e. transferring positive affect to the advertisement.

Question 2

________ centers on the timely exchange of basic products for highly competitive market prices:
 a. Value-adding exchange
 b. Transactional exchange
 c. Collaborative exchange
 d. Marketing exchange
 e. None of the above


sierramartinez

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Positive Babinski’s sign. Positive Babinski’s sign.
Affect. Affect.
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Bulk flow by positive pressure (pressure Bulk flow by positive pressure (pressure
Hands-on class in a massage therapy program. Hands-on class in a massage therapy program.
Lethal Mutation Affecting Somites Lethal Mutation Affecting Somites
Video: Mechanics of Sound Animation

For a complete list of videos, visit our video library